DELAIRE CONSULTING
FEATURED PROJECTS
Business Development for SmartThings,the leading AI platform that integrates over 6,000+ smart devices across renowned brands such as Ring, Yale, SMA, Aqara, Bosch, Philips Hue, and many more. Focusing across diverse verticals, including Retail, F&B, Health Care, Hospitality, Construction, Government, and B2C facing - to leverage cutting-edge smart technologies for optimized performance, efficiency, and user experience.
SAMSUNG,
Business Development for Smart Things - the AI Technology Platform
Bridging the gap between advanced Smart Home technology and consumers unfamiliar with its benefits. This included crafting clear, engaging communication strategies to showcase how Miele’s smart solutions enhance everyday life. In addition to overseeing Digital Communications & Social Media, supporting the Category Launch in Shanghai, and activating the global Sponsorship with FC Bayern Munich.
Brand Analysis & Marketing Intelligence, Developing a state-of-the-art marketing intelligence tool for fortune top 500 companies to monitor all aspects and KPI’s of the marketing mix, including quantitative and qualitative intelligence through research as well as data. Transforming data and insights into clear brand strategies and recommendations to guide CMO’s and other marketing decision makers.
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Absolut Vodka
South Africa
Absolut One Source, a pan-African cultural platform celebrating African creativity and unity, transforming Absolut from a product into a cultural movement across music, film, and live experiences.
The campaign featured leading African artists and creators, positioned Absolut as the #1 premium vodka in South Africa (+89% sales volume, +6% market share), generated 550M+ media impressions, and topped iTunes South Africa.
One Source was highly awarded, winning Gold and Silver Cannes Lions (Entertainment & Music), a Bronze Media Lion, multiple Gold Loeries (11 awards total), Most Awarded Campaign of the Year at The Bookmarks, and a Silver APEX Award for proven business impact, with the music video nominated at the SAMA and Metro FM Music Awards.
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